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 Burbank, CA – The jewelry photographer has to be a very different kind of person than any other type of merchandise photographer. Although watches and rings are saleable items, a jewelry photographer has many concerns that aren’t present for the basic product photographers. The specialized talent that any other product photographer won’t posses is the ability to discern and appreciate the unique reflective qualities of various kinds of jewelry and the talent it takes to capture this image for commercial value.
Most jewelry, by its very nature, is small and intricate. Photographing these tiny things, with even smaller designs, facets and surfaces that oft times combinations of smooth and jagged, present numerous challenges for lighting alone. The shot of a simple diamond ring in a polished gold setting can cause a variety of lighting requirements, like getting the proper clarity of the diamond while simultaneously not loosing the luminescent quality of the precious metal.
Any good painter will tell you that "the light" is everything for an artist. The painter must be able to see his subject matter and the kind of illumination that sets upon that subject will dictate not just what the artist interprets but how they will render the picture. So too for the jewelry photographer, but in this case control of how the piece is lit is completely in his or her hands. However this is also where the experience and talent of the digital snapper plays out just as the choice of camera and lens will determine the ultimate outcome of the shot.
Because of the extremely reflective nature of jewelry, every piece will be different and require completely dissimilar set ups and lighting. The simple diamond ring, with its many angled cuts on the stone will bounce light differently than a plain silver necklace. And if that necklace has rubies or turquoise in it then the lights, matting and gels will change as well. Basically speaking, for a jewelry photographer, every photo session will be something new and special.
According to expert jewelry photographers at Merchandise Photography:
"Considering that jewelry photography is viewed as the one of the most difficult photographic art forms to master, Merchandise Photography is able to bring together the components that help create the magic of light and color that will best represent your piece."
Located in Burbank, California, Merchandise Photography is a high quality photographic studio with over 10 years of experience in digital product photos and still life photography. Offering a wide range of digital camera photography, Merchandise Photography delivers cost effective, customized photo imagery for projects large or small and all in a timely manner with competitive rates that can be up to 80% lower that industry standards.
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